Challenge

We were hired by the Council for a Democratic Iran (CDI) to raise political awareness and build support for the CDI before the EU. The hurdle here was to promote the very specific foreign policy position of the CDI, with the Member States governments, with conflicting positions on Iran. The subtle CDI policy locus fell in between confrontation and accommodation. This had to be done in a universal, politically neutral manner.

Strategy

The strategy relied on a data collection and dissemination process based on our distinct EU lobbying infrastructure. We gathered a detailed pool of information from a holistic range of institutional, local, NGO and inter-governmental sources.

Subsequently our team translated the data to be compatible with the policy structures of the EU institutions. We tailored the message to different audience catchments of Member States. Overall the strategy outlined an accurate overview of the scale of repression and human rights violations in Iran. Concurrently it promoted positive transnational tools to tangibly shape policy accordingly.

Results

CDI’s message was successfully transplanted into the divergent attitudes of the EU Member States and EU institutions. We helped CDI contribute to greater coherence in the perception of Iranian politics and policies. Ultimately we prevented the subtleties of diplomacy from concealing the human rights violations in Iran. This created a context for more constructive and bold communications from media outlets and government officials with respect to the repressive actions.

Challenge

The Maidan Square disaster on the eve of the Ukrainian Revolution and the following fall of Yanukovych’s government, triggered the Russian annexation of Crimea and a souring of the relationship between Russia and the West.

On March 5, 2014 the EU Council froze the assets of 18 former Ukrainian high-ranking officials, suspected of involvement in the Maidan Square disaster and misappropriation of state property. Among them Mykola Azarov, the former Prime Minister of Ukraine, and his son Oleksii Azarov, turned to Alber & Geiger for help.

Strategy

The strategy employed was built on an awareness of the full scope of the rule of law in Europe today, looking at the procedural fairness surrounding the sanctions. It required a subtle deployment of innovative legal arguments and emotional intelligence to navigate through the political turbulence, EU officials and peripheral actors to the institutions, for Alber & Geiger to demonstrate their innocence with strong convictions about their executive culpability.

We put forward that the freezing of funds was of a persecutive nature and not within EU competence. The three pronged approach attacked the premise of the sanctions at the right places and times. Alber & Geiger challenged the (1) legality, (2) legitimacy and (3) non-arbitrariness of the action, grasping all the potential playmakers.

Results

Ultimately the we were able to successfully get the freezing orders imposed on Oleksii Azarov removed, and considerably improve the position of Mykola Azarov. We made clear that the arbitrary targeting of individuals lacked a sufficient legal premise.

Through diligent fact finding we were able to cast doubt on the premise of the government’s alleged responsibility in the first place. We ultimately managed to help reinforce the rule of law, getting platform for the notions of fairness and equitable treatment of individuals into the public forum at a time when fairness was not an institutional priority.

Challenge

Alber & Geiger was approached by a US chemical company from South Carolina regarding the EU Renewable Energy Directive. The client was increasingly concerned about the diversion of tall oil away from the use in the chemicals sector towards energy production in transport. Tall oil being a pine tree residue from the paper mills is used in both these sectors. The Renewable Energy Directive provided special quotas and incentives for the use of tall oil as a feedstock in transportation fuels leading to price increases and creating distortions in the chemical sector, where tall oil was being used as a replacement for crude oil.

Strategy

Alber & Geiger pushed for amendments that requested to change the Renewable Energy Directive in the sense that it would remove tall oil from the positive list that was benefiting from the EU incentives. We worked with the EU Institutions to also apply the so called cascading use principle to tall oil, meaning that any recycled substance should be used as a raw material rather than for fuel purposes. We further engaged with key lawmakers and select Member States to garner support during the legislative process.

Results

We brought together other industry players and leading associations to form a strong coalition of like-minded players to show that the issue was beyond one single company. Through our engagement we made sure that the cascading use principle is now in the language of the Renewable Energy Directive.