Alber & Geiger is a political lobbying powerhouse.

We represent our clients’ interests at the highest levels of the European Union. Our firm combines former EU officials,  and top legal experts to provide EU regulatory intelligence, government relations, and strategic advocacy for organizations worldwide.

The leading EU government relations law firm, Alber & Geiger advises multinational companies, governments, investors, and trade associations on EU legislation, regulatory strategy, trade policy, competition matters, sanctions, sustainability regulation, and geopolitical affairs.

Work

Our multidisciplinary teams support clients across the entire EU policy cycle — from strategy and stakeholder mapping to advocacy, negotiations, and implementation before the European Commission, European Parliament, Member States, and key regulatory authorities.

Government Affairs

Government Affairs

Alber & Geiger is a political lobbying powerhouse and a leading European government relations law firm. We represent our clients’ interests on the highest diplomatic and political level.
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Diplomacy

Diplomacy

Alber & Geiger helps countries and companies with advocacy on bilateral political and economic relations, especially to implement strategic plans and raise visibility to and before the EU institutions in Brussels.
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Litigation

Litigation

Our reputation as trial lawyers before the Court of Justice of the European Union (CJEU), the European Court of Human Rights (ECHR), and the Administrative Tribunal of the International Labour Organisation (ILO) is well known.
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Wins

The matters below illustrate our experience before the European Commission, European Parliament, Member States, and key regulatory authorities across a wide range of industries and policy areas.
Challenge

The Gauselmann Group, one of the largest producers and operators of games of chance in Europe, called on Alber & Geiger when faced with a number of threatening gambling regulations in Germany, Austria, Hungary, Netherlands, Romania, Serbia, Slovakia and the Czech Republic. Alber & Geiger had to convince the European Commission to make a counterintuitive political risk in confronting a powerful Member State, Germany and concurrently convince the European Commission that our interpretation would stand up to CJEU scrutiny.

Strategy

Given the limited scope of directly ascertainable EU competence, the strategy employed an abstracted analytical formula to show that the various regulations were legally incoherent. It demonstrated that the laws of the Member States contradicted their own main goals on a substantive level. It utilized the jurisprudential architecture of the CJEU in lieu of their crystallization.

The multifaceted strategy also incorporated an economic dimension. Concurrently, the same technique allowed us to demonstrate that the money laundering directive could not arbitrarily encompass all the gambling operators without distinction of risk volume and activity.

Results

Ultimately, we managed to convince the European Commission to act. Its omission to launch infringement proceedings had been rebuked. Alber & Geiger was able to safeguard fundamental liberties and freedoms by bringing EU instruments into a new field and challenging archaic but powerful structures. We were also able to hold the scope of the money laundering directive back, establishing a distinction between casinos and other gambling operators.

Challenge

Alber & Geiger was able to bring out the extraterritorial reach of EU human rights. This was against the backdrop of its clients having lost all available domestic remedies. The Former Minister of Economic Development of Azerbaijan and his brother were arrested on the eve of the Azerbaijani election. Initially accused of attempting a putsch, they were ultimately found liable for embezzlement. The European Court of Human Rights had held that the several of their rights had been infringed, especially the right to a fair trial. Nevertheless the Aliyevs remained imprisoned under their disproportionate and potentially wrongful sentences.

Strategy

Alber & Geiger’s strategy utilized the EU-Azerbaijan trade talks to leverage the EU institutional playmakers at opportune moments. Our litigious narrative extracted the EU’s human rights obligations underlying the European Neighborhood Policy (ENP), and demonstrated the innocence of the Aliyev’s.

Simultaneously we drew on the Aliyev’s pro-western views, showing through adversarial fact finding that this underlay their imprisonment. Substantively, we put forward that it was incumbent on the Azerbaijani authorities under these circumstances to show their commitment to the rule of law. In order to benefit from the ENP they had to play by its rules.

Results

Ultimately we secured a complete pardon for both of the Aliyevs. However, the broader reach of this mandate was the raising of awareness regarding human rights issues in Azerbaijan. This put the EU-Azerbaijani relationship on a trajectory of greater trust. The sensitive political dynamics were tackled head on and resolved with expedience.

Challenge

Alber & Geiger assisted West Pharmaceutical, a US corporation and world market leader in medical devices, paving the way for PFAS ban exemptions for their products. The intention was to prevent disruptions in the supply of certain medical devices, where the medicinal products are inseparably connected with the devices, like it is the case with the diabetes pen or with vaccines prefilled in containers and syringes.

Strategy

Our team engaged in a multifaceted approach to safeguard the interests of the medicinal and medical devices. We provided strategic input during the consultation period with the European Chemicals Agency (ECHA), highlighting the unique needs and safety considerations of specific medical devices. This was followed by an extensive outreach to stakeholders within the European Parliament, the European Commission, and the EU member states. Our efforts focused on educating decision-makers about the indispensable role of PFAS in medicinal products and medical devices and the potential supply chain risks posed by a PFAS ban.

Results

Our advocacy efforts led to a pivotal development in the regulatory landscape on medical devices. Our targeted approach opened the door to potential derogations of several years for specific medical applications where there is substantial evidence that viable alternatives to PFAS do not exist. This ensures that essential medical devices remain available and effective, safeguarding patient care and industry stability.

Meet our Team

Our professionals have advised multinational companies, governments, investors, and trade associations on some of the most significant legislative, regulatory, trade, competition, sanctions, sustainability, and geopolitical matters before the European Union institutions and Member States.

The combination of former EU officials, diplomats, politicians, government leaders, and top EU lawyers gives Alber & Geiger a unique understanding of European decision-making and regulatory strategy at the highest levels.

This experience enables our clients to anticipate policy developments, engage effectively with decision-makers, and navigate complex European regulatory environments.

Former EU Officials & Government Leaders

Strategic Advice on EU Legislation, Policy & Regulation

Trusted by Governments, Fortune 500 Companies & Associations

Strong Relationships with EU Institutions & Policymakers

Proven Track Record of Achieving Results

Frequently Asked Questions

What is EU lobbying?
EU lobbying is the process of engaging with the European Union’s institutions—including the European Commission, the European Parliament and the Council of the European Union—to provide expertise, represent stakeholder interests and contribute to the development of European legislation. Effective EU lobbying helps organizations understand regulatory developments, communicate their positions to policymakers and influence policy outcomes in a transparent and lawful manner.
An EU lobbying firm advises companies, governments, trade associations and investors on how European legislation and policy developments may affect their interests. Services typically include legislative monitoring, political analysis, stakeholder mapping, advocacy strategy, engagement with EU institutions, regulatory guidance, coalition building and representation before policymakers throughout the EU decision-making process.
Alber & Geiger advises clients across a broad range of industries, including technology, healthcare, energy, financial services, transport, agriculture, chemicals, manufacturing, telecommunications, consumer goods, sustainability, defence, aerospace and digital innovation. Our multidisciplinary teams provide tailored government relations and regulatory strategies for each sector.

Most EU legislation begins with proposals from the European Commission. These proposals are reviewed, amended and negotiated by the European Parliament and the Council of the European Union before becoming law. Throughout this process, stakeholders may provide technical expertise and policy recommendations to help legislators understand the practical implications of proposed legislation.

Who does Alber & Geiger represent?
Alber & Geiger represents multinational corporations, sovereign governments, investors, trade associations, industry alliances and organizations operating across international markets. We assist clients with EU legislation, regulatory affairs, competition policy, trade, sanctions, sustainability, digital regulation and broader geopolitical developments.
EU government relations is the practice of building constructive relationships with European policymakers and public authorities while monitoring legislative developments and advocating for clients’ interests. It combines political analysis, regulatory expertise and strategic communication to help organizations navigate the European policy landscape.

Alber & Geiger is one of Europe’s leading EU lobbying and government relations law firms. Our professionals include former senior EU officials, diplomats and experienced public affairs experts who have advised governments, multinational companies and industry leaders on complex legislative and regulatory matters. We combine legal expertise, political insight and a proven track record of achieving meaningful policy outcomes before the European Union’s institutions.

Alber & Geiger combines legal excellence with deep political expertise. Unlike traditional consulting firms, we offer strategic legal and public affairs advice supported by decades of experience working with the European Commission, the European Parliament, Member States and key regulatory authorities. Our multidisciplinary approach enables clients to anticipate policy changes, manage regulatory challenges and achieve measurable results across Europe.
Alber & Geiger is headquartered in Brussels, the heart of European policymaking, with an additional office in Berlin. Our proximity to the European Commission, the European Parliament, the Council of the European Union and other key institutions allows us to engage effectively with policymakers and monitor legislative developments in real time.

Press

What others say about us

Alber & Geiger is frequently cited by international media, policy publications, and industry organizations on EU legislation, trade policy, regulatory affairs, competition matters, sanctions, and geopolitical developments.

Meet us in the News

As one of Europe’s leading lobbying and government affairs firms, Alber & Geiger regularly publishes analysis and commentary on major EU regulatory, political, trade, competition, sanctions, sustainability, and geopolitical developments affecting businesses, governments, investors, and international organizations worldwide.

Drawing on decades of experience before the European Commission, European Parliament, Member States, and key regulatory authorities, Alber & Geiger provides timely insights into the legislative and policy developments shaping Europe and global markets.