Challenge

Relativity Space is a U.S. launch vehicle manufacturer developing Terran-R, a next-generation heavy-lift rocket designed to expand global access to space. As Europe accelerates its industrial and defence space agenda, new policy priorities around strategic autonomy, security screening, and institutional procurement created a complex market-entry environment for non-European launch providers.

For Relativity Space, the challenge was to build credible EU positioning and identify realistic cooperation pathways while navigating fragmented EU and national competences across space, defence, and industrial policy.

Strategy

Alber & Geiger developed a tailored EU market-access and government-relations strategy for Relativity Space. We mapped relevant decision-makers across the European Commission, the European Parliament, the Council, and key Member State authorities, and aligned Relativity Space’s value proposition with European priorities on resilient launch capability, supply-chain security, and transatlantic cooperation.

Our team supported targeted outreach, prepared policy messaging, and advised on structuring engagement with European stakeholders, including space agencies and defence-related interlocutors, to establish a clear pathway for long-term institutional acceptance.

Results

Relativity Space secured stronger visibility and strategic positioning in Europe, with a clear engagement roadmap across EU and Member State stakeholders. The company established a credible narrative linking its launch capabilities to Europe’s evolving access-to-space priorities and laid the foundation for sustained cooperation discussions with European institutions and national authorities.

Challenge

The United Arab Emirates sought to advance a Free Trade Agreement with the European Union at a time when both political resistance in the European Parliament was growing and the Iran war in the Strait of Hormuz changed the geopolitical situation. Concerns over the UAE’s alleged involvement in the Sudan conflict risked overshadowing the economic and strategic case for deeper EU-UAE trade relations. While the Middle East crisis created a need for a stable trade relationship in the region with port access.

Strategy

Alber & Geiger developed a political engagement strategy with the EU institutions, including the European Parliament and the EEAS, to keep the trade agenda moving. We mapped the relevant parliamentary concerns, identified the committees and political groups most likely to influence the debate, and helped frame the FTA as a strategic opportunity for Europe in trade, energy, investment, logistics, and regional stability.

Results

The UAE navigated a sensitive political environment in Brussels and responded to resistance in the European Parliament with a targeted institutional strategy. This led to a political pathway for keeping the EU-UAE FTA agenda alive despite concerns linked to Sudan.

Challenge

Alber & Geiger was engaged by Xiaomi, the best-selling phone manufacturer in the EU to fend off against initiatives in the member states’ that could spill-over into the European Union. Our team was called in to provide strategic support, monitoring and analysis of ongoing EU policy initiatives and member states cybersecurity reports that had the potential to affect Xiaomi’s business in Europe.

Strategy

Alber & Geiger engaged on a plethora of issues, including EU-China relations, cybersecurity, right to repair, cyber resilience act, corporate sustainable due diligence, sanctions as well as the digital markets act, by providing high-end analysis and advise on content and engagement with the European Institutions, including the European Parliament and the European Commission. We also helped compile language to assist Xiaomi in addressing European Parliament concerns on the need to protect consumers from Chinese mobile phones by highlighting Xiaomi adherence to EU GDPR standards and norms.

Results

We were able to learn firsthand of ongoing EU initiatives in the Commission or in the European Parliament affecting Xiaomi, and quick to provide analysis and message to advocate vis-à-vis the institutions. Alber & Geiger addressed the concerns raised in reports, letters and policy initiatives. This approach enabled us to protect the image of Xiaomi, and its position in the European market.