Challenge

Bulgarian MET Real Estate sought our help vis-à-vis EU state aid and environmental politics. MET planned a development located in an area protected by the EU Nature Directives, having obtained the construction permits through the land swapping laws, common in Bulgaria as in other former Communist countries. Alber & Geiger had to convince the European Commission that there was no illegal state aid in the aftermath of Bulgaria’s EU accession.

Strategy

Our methodology assimilated policy and law into a subtle and meticulously engineered lobbying strategy. It practically depictured to Commission’s experts that a resolution could be found which did not violate state aid law or inhibit Bulgaria’s legitimate development goals.

It used the length and breadth of EU policy fields to put the situation on a macro-European policy context. It relied on the socio-economic dynamics of transition in the Bulgarian property market, and subsumed this framework into consciousness of the European Commission’s policy.

Results

Ultimately we were able to get the Commission, the Bulgarian Government and MET Real Estate, to agree on a settlement that would benefit the internal market and the development needs of the Bulgarian tourism industry. We protected our client from a potentially non-empathetic knee-jerk reaction by the European Commission, which would have had wider implications on the economic health of the region.

Challenge

Relativity Space is a U.S. launch vehicle manufacturer developing Terran-R, a next-generation heavy-lift rocket designed to expand global access to space. As Europe accelerates its industrial and defence space agenda, new policy priorities around strategic autonomy, security screening, and institutional procurement created a complex market-entry environment for non-European launch providers.

For Relativity Space, the challenge was to build credible EU positioning and identify realistic cooperation pathways while navigating fragmented EU and national competences across space, defence, and industrial policy.

Strategy

Alber & Geiger developed a tailored EU market-access and government-relations strategy for Relativity Space. We mapped relevant decision-makers across the European Commission, the European Parliament, the Council, and key Member State authorities, and aligned Relativity Space’s value proposition with European priorities on resilient launch capability, supply-chain security, and transatlantic cooperation.

Our team supported targeted outreach, prepared policy messaging, and advised on structuring engagement with European stakeholders, including space agencies and defence-related interlocutors, to establish a clear pathway for long-term institutional acceptance.

Results

Relativity Space secured stronger visibility and strategic positioning in Europe, with a clear engagement roadmap across EU and Member State stakeholders. The company established a credible narrative linking its launch capabilities to Europe’s evolving access-to-space priorities and laid the foundation for sustained cooperation discussions with European institutions and national authorities.

Challenge

The patent holder of Teflon™, US Fortune 500 chemical company Chemours, approached Alber & Geiger seeking regulatory and advocacy support over a European Union proposal that would ban all per- and polyfluoroalkyl substances (PFAS). Those PFAS are chemicals that came under regulatory fire as being the so called “forever chemicals”, which persist in the environment. The political turbulences in the EU started in the Netherlands, continued in Italy and Germany then, until they became an EU wide regulatory initiative in Brussels.

Strategy

On the one hand we were confronted with planned PFAS bans in The Hague, Rome and Berlin which we had to politically manage with the national governments. On the other hand we saw a regulatory initiative develop in Brussels under the EU chemicals strategy. We embarked on a defense for the Chemours specific PFAS named GenX and Teflon™, based on the planned PFAS restrictions. Considering the impact of the restrictions to the supply chains of various Member States, Alber & Geiger entered into discussions with the European Chemicals Agency (ECHA), the European Commission, the European Parliament, the EU Permanent Representations and the Member States’ Ministries of Industry and Environment.

Results

We managed to stop the national PFAS bans in The Hague, Berlin and Rome. And we aligned them with the EU initiative. There, we made EU regulators and lawmakers understand that they needed to differentiate between different PFAS, such as PFAS of high or low concern, as a liquid, gas or solid material.