Challenge

Relativity Space is a U.S. launch vehicle manufacturer developing Terran-R, a next-generation heavy-lift rocket designed to expand global access to space. As Europe accelerates its industrial and defence space agenda, new policy priorities around strategic autonomy, security screening, and institutional procurement created a complex market-entry environment for non-European launch providers.

For Relativity Space, the challenge was to build credible EU positioning and identify realistic cooperation pathways while navigating fragmented EU and national competences across space, defence, and industrial policy.

Strategy

Alber & Geiger developed a tailored EU market-access and government-relations strategy for Relativity Space. We mapped relevant decision-makers across the European Commission, the European Parliament, the Council, and key Member State authorities, and aligned Relativity Space’s value proposition with European priorities on resilient launch capability, supply-chain security, and transatlantic cooperation.

Our team supported targeted outreach, prepared policy messaging, and advised on structuring engagement with European stakeholders, including space agencies and defence-related interlocutors, to establish a clear pathway for long-term institutional acceptance.

Results

Relativity Space secured stronger visibility and strategic positioning in Europe, with a clear engagement roadmap across EU and Member State stakeholders. The company established a credible narrative linking its launch capabilities to Europe’s evolving access-to-space priorities and laid the foundation for sustained cooperation discussions with European institutions and national authorities.

Challenge

Global Hospitality Investments (GHI) was a large US real estate private equity investor. It acquired two properties with a loan from the former Hypo Real Estate Group (HRE). Following, the HRE’s portfolio was transferred to FMS Wertmanagement (FMS), the Federal government’s winding up institution for the HRE.

GHI offered to buy back the loan from FMS to save the property investments and proceed with the development plans. FMS was not willing to deal with GHI, which made any solution almost impossible. GHI sought Alber & Geiger’s help with the ensuing impasse to find a deal.

Strategy

We crafted a clear and concise message for the German government and the Bundestag that highlighted the bureaucratic approach of FMS regarding the offer put forward by GHI. The behaviour of FMS did not respect good governance principles and ignored the purpose upon which it was created, namely to “unwind the portfolio whenever it is financially advantageous and thus to achieve the best possible outcome in the interest of the German taxpayer.” The strategy demonstrated to the German Finance Ministry and the Bundestag that the circumstances demanded an equitable treatment of GHI. It drew on an understanding of the financial the political mindset in Germany that was used to strengthen the GHI proposal.

Results

Alber & Geiger helped GHI prepare the offer and guided the it through the entire process while ensuring the political backing of the German Finance Ministry and the Bundestag for a deal with FMS Wertmanagement. The transaction was finally successfully completed.

Challenge

Alber & Geiger was hired by Nuseed to promote Carinata, a cover crop designed for biofuel production, in the EU Renewable Energy Directive in Brussels. Our team was required to ensure the approval of Carinata’s GHG savings. On top, we were mandated to pave the way for Carinata’s classification as an advanced biofuel towards the EU institutions.

Strategy

We targeted lawmakers in the European Parliament and officials in the European Commission. We presented arguments highlighting Carinata’s benefits, especially in producing high-quality and low greenhouse gas fuels. Carinata’s sustainability was emphasised during our outreach, while concerns over threatening food production and land-use were mitigated.

Results

Our engagement helped remove the yearlong impasse and paved the way for the acknowledgment and approval of Carinata’s GHG savings. Alber & Geiger’s engagement with EU officials and lawmakers increased understanding of the properties and benefits of Carinata. Also, it helped create advocates for a review of the existing list of advanced biofuels, and laid the groundwork for the inclusion of all crops that fulfil the criteria, to create a level playing field.