Pushing Biofuels in Europe

Challenge

Nuseed
Nuseed
Alber & Geiger was hired by Agrisoma/Nuseed to promote Carinata, its crop designed for biofuel production, in Germany and before the EU institutions in Brussels. Our team was required to ensure the approval of Carinata’s GHG savings towards the German authorities. On top, we were mandated to pave the way for Carinata’s classification as an advanced biofuel towards the EU institutions.

Strategy

"They dug right into a complex issue and hit the ground running. They helped provide feedback to the EU institutions to make sure we get the best policy framework."
Glenn Johnston- Glenn Johnston, Global Regulatory Carinata, Agrisoma/Nuseed
Our team got in direct communication with German regulatory bodies, customs authorities, respective Federal Ministries as well as lawmakers in the Bundestag on behalf of Agrisoma/Nuseed. In parallel, we targeted key lawmakers in the European Parliament and officials in the European Commission. We presented arguments highlighting Carinata’s remarkable benefits, especially in producing high-quality and low greenhouse gas fuels. Carinata’s sustainability was emphasised during our outreach, while concerns over threatening food production and land-use were mitigated.

Results

Our engagement helped remove the yearlong impasse and paved the way for the acknowledgment and approval of Carinata’s GHG savings by the German authorities. Similarly, Alber & Geiger’s engagement with EU officials and lawmakers increased understanding of the properties and benefits of Carinata. Also, it helped create advocates for a review of the existing list of advanced biofuels, and laid the groundwork for the inclusion of all crops that fulfil the criteria, to create a level playing field.