Pushing Biofuels in Europe

Challenge

Agrisoma
Agrisoma
Alber & Geiger was hired by Agrisoma to promote Carinata, it’s crop designed for biofuel production, in the European Union. Our team was required to pave the way for Carinata’s classification as a feedstock for the production of advanced biofuels.

Strategy

Alber & Geiger targeted key lawmakers in the European Parliament and officials in the European Commission. Presented arguments highlighted Carinata’s remarkable benefits, especially in producing high-quality and low greenhouse gas fuels. Carinata’s sustainability was emphasised during our outreach, while concerns over threatening food production and land-use were mitigated.

Results

Our direct communication with EU officials and lawmakers increased understanding of the properties and benefits of Carinata. Also, it helped create advocates for a review of the existing list of advanced biofuels, and laid the groundwork for the inclusion of all crops that fulfil the criteria, to create a level playing field.