Alber & Geiger’s lobbying strengthens EU – Morocco relations
The dispute that threatened bilateral relations
Agriculture and fisheries agreements at risk
The goal of our lobbying was simple: renewal of the Agricultural Agreement and Fisheries Partnership Agreement to stress that the EU-Morocco cooperation instruments could not be jeopardised by political interests.
Our message was complete with regard to every detail. It made the case to put the process back on track for the approval of the Agricultural Agreement and Fisheries Partnership Agreement. It emphasized the benefits of the two agreements for the actual integration of Morocco into the EU economic and social area. It eliminated any concern about the funds’ end receivers by providing factual evidence that the income generated was being used to the advantage of the Saharawi people. And, finally, it stressed Morocco’s strategic importance in the region and made the case for finding a long and lasting international solution to the Western Sahara conflict.
The necessary message to the relevant decision-makers
Our strategy made use of several dynamics over the course of the representation. Alber & Geiger compiled and delivered a series of detailed, tailor made messages on specific technical issues regarding the Agricultural Agreement and Fisheries Partnership Agreement. Detailed fisheries, agricultural and environmental arguments were advanced with the relevant European Commission and Council officials, as well as MEPs in the involved Committees, to tackle all the concerns of a technical nature.
The co-ordinated multi-faceted approach also involved an appeal to specific Member States and organisational interests in fishing and agriculture sector. These parties were encouraged to help improve the media image of the agreement.
Alber & Geiger’s analytical competence allowed it to create an effective narrative for the agreements legality under public international law. This argument was subsumed into our broader narrative that the agreement would enhance the region’s stability in the aftermath of the Arab Spring and benefit the local population.
Partnerships renewed, regional status elevated
By any measure, the work on behalf of Morocco was a success. Our messages about the benefits of the agreements, the strategic importance of the EU-Morocco relations, and the need to find a lasting solution to the Western Sahara conflict with the international community, reached all the key decision makers. Several MEPs decided to speak out in support of the agreements and stress Morocco’s vital role in the region.
Our lobbying with the EU institutions did more than pave the way for the approval of the Agriculture Agreement and the Fisheries Partnership Agreement. Alber & Geiger had to tread lightly and optimise all its knowledge, skills and multi-professional techniques to not only save the talks, but also reinforce Morocco’s relations with all the EU institutions, including the European Parliament.